Sour grapes over Kath and Kim"s "cardy" | Business Breaking News | News.com.au
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Ian Johnstone said his company was pushing ahead with plans to make chardonnay sexy again after its image was decimated by the hugely popular TV comedy show.
"They weren't our best sales people,
Kath & Kim
, and it created a negative feel for what is the world's most flexible grape,'' he
e said.
The foxy morons' mispronunciation of chardonnay as "Cardonay" in their international hit comedy series has clearly not left the wine industry laughing, judging from Foster's judgement of the market.
Combined with the tax advantages which New Zealand imported white wines shared with the Australian industry, Foster's nominated its wine area where it faced challenges - but confidently.
"We've all been seduced over to that (sauvignon blanc) and forgotten some of the old favourites,'' Mr Johnston said.
As confidence returns, so does the start of the group's lucrative "party season'"- after footy grand finals, the Spring Racing Carnival and the festive season.
"It is a peak period for alcohol consumption particularly around things like sparkling wines,'' Mr Johnstone said.
Foster's said beer sales in Australia were continuing to benefit from positive market conditions and "earnings momentum remains strong''.
Source:
news.com.au
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Tags : news.com.au, chardonnay, sauvignon blanc, festive season, peak period, beer sales, comedy series, mispronunciation, wine industry, white wines, wine area, old favourites, sparkling wines, alcohol consumption, confidence returns, earnings momentum, judgement
Tags : news.com.au, chardonnay, sauvignon blanc, festive season, peak period, beer sales, comedy series, mispronunciation, wine industry, white wines, wine area, old favourites, sparkling wines, alcohol consumption, confidence returns, earnings momentum, judgement
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